“Test, test, test!”. More than just a bizarre marketing mantra that will stay with you forever once you’ve read this article, this is a genuine way of getting to know your audiences better. A/B testing, or split testing, offers us the chance to see which components of our marketing endeavors perform well when facing our target audience, which parts perform even better or, conversely, underperform and should be reconsidered.

Digital marketing has become invaluable when it comes to the success of a company. It enables visibility on the market and to potential clients. Gaining exposure implies a broader range of people that may choose a company’s products or services. And this generates more revenue. In the last decade, marketing has started to focus heavily on the digital world, with more and more campaigns being deployed in digital formats.