In the Eloqua environment, the Orchestration section is where the magic happens. Here’s the lab where, with the help of a wide variety of automation ingredients, you can concoct programs and campaigns that empower you to meet your marketing goals. While programs have a rather administrative function allowing you to transform data within Eloqua in real-time (think of CRM integration, data cleansing, or security label management) with minimal manual intervention, campaigns offer you the means to