In the new digital age of connected capabilities, consolidated marketing strategies, tactics, and omnichannel experiences, integrating various powerful software to reap the benefits that both offer, in combination, occupies a central role. Smooth and efficient digital platform integrations unlock new levels of potential for most online marketing efforts, from data collection, storage, and processing to content production, or CX management, from powerful reporting to sales enablement, and so on.

Oracle Eloqua is a powerful ally in any marketer’s arsenal. It is a vast, enterprise-level platform that can handle your digital marketing needs. As with anything this capable, though, there is a pay-off; Eloqua’s learning curve might be the biggest challenge to overcome when implementing an entirely new install. However, given enough time and patience, the platform can surely reward your company with great value.