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February 10, 2022

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Eloqua Campaign Production

Landing Page A/B Testing in Eloqua? Yes, please.

“Test, test, test!”. More than just a bizarre marketing mantra that will stay with you forever once you’ve read this article, this is a genuine way of getting to know your audiences better. A/B testing, or split testing, offers us the chance to see which components of our marketing endeavors perform well when facing our target audience, which parts perform even better or, conversely, underperform and should be reconsidered.

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