Marketing automation has been a no–stranger in revolutionizing the way digital marketing works. Sending thousands of emails manually with limited target accuracy or having your personnel gather, track, and analyze a new marketing campaign’s statistics is no longer the case. You can now let your marketing automation platform do the magic, lay back, and reap the benefits.

This article aims to give you a complete and thorough overview of conversion rates, as well as how and why to optimize them. It's key to ensuring we all start on the same page. You'll see that best practices arise from knowledge and experience.

Leader Oracle Eloqua is the most powerful marketing automation platform in the industry. With enhanced capabilities designated to scale the needs of large-size enterprises and smaller business customers alike, Eloqua has nearly 400 applications and third-party platform integrations. While improving the future, Eloqua’s goal is to turn digital marketing into a lead-driving machine. Actually, Eloqua builds the foundation for efficient automated marketing campaigns by helping companies focus on engaging with their target buyers using personal and meaningful experiences.

Oracle Eloqua is a powerful ally in any marketer’s arsenal. It is a vast, enterprise-level platform that can handle your digital marketing needs. As with anything this capable, though, there is a pay-off; Eloqua’s learning curve might be the biggest challenge to overcome when implementing an entirely new install. However, given enough time and patience, the platform can surely reward your company with great value.