As a marketer, you're surrounded by dashboards, numbers, and KPIs. It’s easy to get lost in the noise and miss the insights that truly matter. Organizing, standardizing, and visually presenting this data through BI and analytics platforms is essential to turn raw numbers into real narratives. This article explores how to bridge the gap between marketing automation and business intelligence. From establishing a reliable data foundation to building integrations, creating impactful dashboards, and

In a landmark partnership, Clinica Sante became one of the first organizations in Romania to implement Oracle Responsys and Infinity IQ as part of its strategic transformation towards a more personalized and data-driven customer experience (CX). This successful implementation, done in collaboration with Oracle Sales and Logarithmic, has set a new standard for customer engagement in the healthcare sector.

Shifting gears from one marketing automation platform to another is no small feat. As businesses strive to stay ahead in the ever-evolving digital landscape, the decision to move from HubSpot to Eloqua signifies a pivotal step towards optimizing marketing operations and unlocking new possibilities. Yet, this transition is challenging and demands more than a mere flip of the switch; it calls for meticulous planning and precise execution to ensure a seamless journey.

In the fast-paced world of digital marketing, delivering personalized experiences has become a critical aspect of engaging and retaining customers. At the heart of this transformation lies Eloqua's dynamic content—a powerful feature that allows marketers to create customized journeys based on individual preferences, behaviors, and demographics.

Marketing automation has been a no–stranger in revolutionizing the way digital marketing works. Sending thousands of emails manually with limited target accuracy or having your personnel gather, track, and analyze a new marketing campaign’s statistics is no longer the case. You can now let your marketing automation platform do the magic, lay back, and reap the benefits.

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.