Today’s digital marketers have more tools to reach customers than ever before. Yet, despite the growth and prominence of social media platforms, email remains one of the most personal and powerful ways to reach the target audience. How significant of a role does email marketing play exactly? There are more than 3.9 billion active email users worldwide, which is already half of the global population. Furthermore, US workers receive around 126 emails a day.

In today’s data-driven world, it is crucial to speak the language of our customers’ needs, preferences, and interests. Modern marketing technology is fueled by data analysis and reporting, which is instantly making MarTech add-ons real game-changers in terms of improving the way we work. The amount of data we have available can be truly mind-blowing – that is true. Yet, by focusing on each range of options that facilitate fair reporting and proper analysis, you can build a strong foundation of