Forms are a versatile Eloqua feature that can help you capture data and configure the next logical steps in the user journey.

Forms allow you to build custom flows by personalizing fields and processing steps. If all you want to do is to capture data in a Custom Data Object (CDO) and redirect contacts to a thank you page, you can do it! Isn't that great!?

Let's examine why the form submission is missing from the contact’s activity log, even though the form configuration appears to be correct.

1. My fields are correctly configured and there are no errors.

2. My processing steps cover the requested flow. The form email address is mapped to the contact one.

3. My submission is captured correctly, and the user journey is the expected one.

Then why don't I see my form submission in the contact's activity table?

30 min later - my form submission is still not visible in the Activity Log...

Mapping the form submission activity with the contact entity is vital for future filter and segment interrogations. As shown in the picture below, the segment result for form submitters is 0.

"I submitted the form! Why is the segment result null?"

Well, the solution is quite simple. In the form processing step, we did not configure any action that forces Eloqua to link the form submission with the contact entity. To fix this, we must add an Update Contacts - with Form Data processing step.

"But I do not want my data to be stored in the Contact Table."

That's ok. All you need to map is the email address field.

If we submit the form again, we will see the form submission in the contact's Activity Log and the segment will display the right number.

Final Thoughts

Encountering issues where form submissions are not visible in the contact's activity log can be frustrating, despite having what appears to be a correctly configured form. It's crucial to double-check and ensure all settings are accurately configured to maintain a seamless flow of data and gain a comprehensive view of your contacts' interactions.

If problems persist, do not hesitate to seek assistance from our Eloqua team of experts. With the right approach and support, you can ensure your marketing automation processes operate smoothly and effectively.