Global visibility over the entire Eloqua database is a privilege not usually granted to any team member. Most often, it is only MarTech platform administrators who have unlimited access and permissions. There are many reasons for this, ranging from security considerations to organizational purposes, to achieve better platform governance through carefully stored, labelled, and structured data usage.

When speaking about marketing automation, we’re considering a myriad of complex touchpoints and continuously changing customer journeys – the key for brands to win. Still, the real universal benefit of marketing automation is making activities such as sales enablement, content marketing, lead management, and social marketing more efficient. Leader Oracle Eloqua is the most powerful marketing automation platform in the industry.

Marketing automation platforms, such as Oracle Eloqua, are powerful tools that have become more and more of a necessity for marketing operations, not only in large enterprises but smaller businesses too. Learning all the ins and outs of operating such extensive platforms, with so many functionalities, emerging new opportunities, and a growing number of administrative challenges can be the key to your success in all digital campaign endeavors.

Nowadays, data has become the core of all business activities, getting more and more important than ever before, and continuously aiding decision-makers in understanding the behavioral pattern of their consumer demographics. With every business generating vast amounts of data, there is plentiful sorting to be done to make sure that decisions are not based on irrelevant or outdated information. This is especially true when it comes to data generated by marketing automation platforms like Eloqua.