Shifting gears from one marketing automation platform to another is no small feat. As businesses strive to stay ahead in the ever-evolving digital landscape, the decision to move from HubSpot to Eloqua signifies a pivotal step towards optimizing marketing operations and unlocking new possibilities. Yet, this transition is challenging and demands more than a mere flip of the switch; it calls for meticulous planning and precise execution to ensure a seamless journey.

How can you protect and maintain the hygiene and reliability of your database when it’s connected to multiple data entry points in a constantly evolving universe? Cleanse – Normalize – Enrich – Repeat. Oracle Eloqua supports these processes through different functionalities; you can define your data processing rules using a Contact Washing Machine, or you can build a custom program connected to different Data Tools.

Ever had that one annoying email sender you can’t seem to get rid of in your Other or Promotions tab? No point to this question – yes, you did. We all did. We’ve all reached saturation levels, we’re all at that point where creating a new email address appears to be a better idea than hitting delete on 20+ emails each morning… and then again, each midday… Sure, you can always unsubscribe. That’s a given and luckily, it’s the law.

Global visibility over the entire Eloqua database is a privilege not usually granted to any team member. Most often, it is only MarTech platform administrators who have unlimited access and permissions. There are many reasons for this, ranging from security considerations to organizational purposes, to achieve better platform governance through carefully stored, labelled, and structured data usage.

When speaking about marketing automation, we’re considering a myriad of complex touchpoints and continuously changing customer journeys – the key for brands to win. Still, the real universal benefit of marketing automation is making activities such as sales enablement, content marketing, lead management, and social marketing more efficient. Leader Oracle Eloqua is the most powerful marketing automation platform in the industry.

Marketing automation platforms, such as Oracle Eloqua, are powerful tools that have become more and more of a necessity for marketing operations, not only in large enterprises but smaller businesses too. Learning all the ins and outs of operating such extensive platforms, with so many functionalities, emerging new opportunities, and a growing number of administrative challenges can be the key to your success in all digital campaign endeavors.

Nowadays, data has become the core of all business activities, getting more and more important than ever before, and continuously aiding decision-makers in understanding the behavioral pattern of their consumer demographics. With every business generating vast amounts of data, there is plentiful sorting to be done to make sure that decisions are not based on irrelevant or outdated information. This is especially true when it comes to data generated by marketing automation platforms like Eloqua.

The power of technology has changed over time, bringing in a significant difference in how modern marketing is applied. The “unprecedented challenges” posed by cybersecurity threats lavish around technological and legal complexities. Businesses are aware of data privacy in a way they were not, even just a few years ago.