In today’s marketing landscape, companies face a common challenge: incomplete data, underperforming campaigns, and difficulty measuring ROI. Even the best tools are not enough—success requires insight, strategy, and alignment between your platform and campaigns. This is where Logarithmic’s Platform Maturity Assessment and Campaign Maturity Assessment come in.

As a marketer, you're surrounded by dashboards, numbers, and KPIs. It’s easy to get lost in the noise and miss the insights that truly matter. Organizing, standardizing, and visually presenting this data through BI and analytics platforms is essential to turn raw numbers into real narratives. This article explores how to bridge the gap between marketing automation and business intelligence. From establishing a reliable data foundation to building integrations, creating impactful dashboards, and

You know the buzz around ChatGPT, the AI that's revolutionizing how businesses approach marketing. Its power in understanding language and context has sparked intrigue across industries. But how exactly does ChatGPT work its magic in the realm of marketing automation? More importantly, can it be your trusted consultant in navigating the complexities of modern marketing automation platforms? Let’s explore the answers—starting with some essential context.

In the world of event management, efficiency, and personalization are key to delivering a seamless experience for both organizers and attendees. Eloqua's Event Module offers a comprehensive suite of tools designed to streamline event management processes and enhance participant engagement.

In a landmark partnership, Clinica Sante became one of the first organizations in Romania to implement Oracle Responsys and Infinity IQ as part of its strategic transformation towards a more personalized and data-driven customer experience (CX). This successful implementation, done in collaboration with Oracle Sales and Logarithmic, has set a new standard for customer engagement in the healthcare sector.

The world of reporting is essential for every marketing enthusiast aiming to maximize the impact of their marketing efforts, whether through email campaigns or other activities. Reports allow you to visualize and interpret key metrics such as open rates, click-through rates, and form submissions, helping you refine and enhance your strategies. To fully leverage the power of reporting in Eloqua, the key feature to focus on is Insight.

Dynamic date ranges in Eloqua Insight allow you to flexibly analyze data based on specific time frames that automatically adjust according to the current date. These dynamic date ranges can be particularly useful for generating reports and analyzing campaign performance over periods such as the last 7 days, current month-to-date, previous month, or custom ranges.

In the fast-paced world of digital marketing, where every interaction with a potential customer is an opportunity, efficiency and personalization are paramount. As content undergoes constant evolution, frequent updates become imperative. Introducing Marketo snippets – a revolutionary feature reshaping content management in marketing campaigns. In this article, we'll deep dive into the world of Marketo snippets, exploring how these dynamic content blocks are empowering marketers just like you to

Unlock the full potential of your email marketing with HubSpot's dynamic content powered by Smart Rules. This is now your secret weapon for creating personalized and laser-targeted experiences tailored to your audience's every nuance. Picture this: as you weave Smart Rules into your HubSpot emails, you gain the superpower to dynamically tweak the content that lands in your recipients' inboxes. Imagine different slices of your audience getting bespoke messages, perfectly tuned to their unique qu

In the fast-paced world of digital marketing, delivering personalized experiences has become a critical aspect of engaging and retaining customers. At the heart of this transformation lies Eloqua's dynamic content—a powerful feature that allows marketers to create customized journeys based on individual preferences, behaviors, and demographics.

Marketing automation has been a no–stranger in revolutionizing the way digital marketing works. Sending thousands of emails manually with limited target accuracy or having your personnel gather, track, and analyze a new marketing campaign’s statistics is no longer the case. You can now let your marketing automation platform do the magic, lay back, and reap the benefits.

This article aims to give you a complete and thorough overview of conversion rates, as well as how and why to optimize them. It's key to ensuring we all start on the same page. You'll see that best practices arise from knowledge and experience.

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.

Looking for real results from your marketing efforts? Say goodbye to guesswork and hello to the practical power of insights. In our upcoming blog post, we'll show you how to use Eloqua Insights to take the most informed decisions for your campaigns and lead you to better results in the future.

Nurturing your audiences in the best way possible and delighting them with relevant resources often depend on specific business requirements. One aspect, though, remains ever-influential. When wishing to send the right message, through an adequate number of attempts to reach out, all at just the right time too, it can be challenging to distinguish which contacts are ready to engage more, from those already saturated from having received too many emails.